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Online video is an
important component to any marketing or investor relations
communications strategy. Here’s some important questions to consider... Do you know how many people are actually watching your videos online?
Are you tracking these metrics?
Does your web player make it easy for viewers to share and embed your streaming content on their web sites and blogs?
Do you have real-time, centralized control for updating content in your entire shared network of installed players – with full tracking functionality?
Can you add clickable overlay graphics or buttons to your installed network of players that will funnel traffic to your web site?
How about having the ability to change up the timing of when these clickable CTA’s show in the video feed? Or... rotation of your various CTA graphics for split testing purposes?
Are you optimizing your videos to rank high in the search engines for long tail keywords from targeted viewers that are likely to have an interest in what your company offers?
How about automating the process of uploading your video content to the many video sharing sites like YouTube and Google video? FYI -- these are just 2 of about 60 venues that you should be uploading to.
And finally, are you able to accurately calculate ROI on your video communications investments?
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tracking ROI for your investor |
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